Vol. 2 No. 1 (2024): Special Issue on Marketing Trends and Sustainable Development

Artigos

• EDITORIAL: MARKETING TRENDS AND SUSTAINABLE DEVELOPMENT

  Jorge Remondes, Marco Lamas, Lara Mendes Bacalhau, Ana Reyes, José Duarte Santos

  1-2

  • PDF

• PROFILE OF FAST FASHION CONSUMERS: A CASE STUDY OF PARFOIS

  Marisol Costa, Natália Costa, Mafalda Nogueira

  3-17

  • PDF

• THE VALUE OF BRAND COMMUNICATION, RELATIONSHIPS AND BEHAVIORAL INTENTIONS IN CROSS-BORDER TERRITORIAL SPACES: PROPOSED PRELIMINARY INSIGHTS

  Carla, Bruno Sousa, José Chamorro-Rivas

  18-28

  • PDF (Português (Portugal))

• EXPLORING THE IMPACT OF BARBIE'S 360º MARKETING COMMUNICATIONS CAMPAIGN: A QUALITATIVE STUDY

  Ana Canavarro, Irma Imamovi´c

  29-47

  • PDF

• TERRITORIAL MARKETING STRATEGIES: COMPARATIVE ANALYSIS BETWEEN LONDON AND DUBAI

  Adriano Fidalgo, André Silva, Maria do Céu Lopes

  48-63

  • PDF (Português (Portugal))