EDITORIAL: MARKETING TRENDS AND SUSTAINABLE DEVELOPMENT

Authors

DOI:

https://doi.org/10.61282/mir.v2i1.17

Abstract

 Cohen (2021) states that "the approach of trend studies in conjunction with culture studies provides an interesting insight into the analysis of marketing strategies, as cultural representations that manifest mentalities present in the spirit of the times (... ) and that the recurrence of patterns related to sustainability present in manifestations of the sphere of technology, and their application in the map of mentalities of technology and trends reinforce the importance of this topic in contemporary society" (p. 146). 

Sustainable development is strategic in industry in general, which is why authors such as Ferreira, Pereira & Simões (2021) have, for example, recognized its importance in the hotel industry as well as the importance of defining strategies to stimulate the adoption of ecological practices by hotels. The authors suggest identifying all the factors that facilitate and hinder the adoption of green strategies. On the other hand, they recommend that hotels invest in sustainable communication strategies to increase environmental awareness. 

Almeida, Proença & Ferreira (2021), who studied the theme of this special issue, point out that "in the last 10 years (2010-2020), bibliometric studies have addressed this area with a focus on sustainable development, innovation in design and services, corporate social responsibility, business networks, customer relationships, and business models" (p. 121). 

Author Biographies

Jorge Remondes, CEOS.PP, Polytechnic of Porto/ISCAP, Portugal

Jorge Remondes de Sousa. He completed his PhD in Communication at the University of Vigo in 2009. He is a Professor at the Instituto Superior de Contabilidade e Administração do Porto/Instituto Politécnico do Porto and an Integrated Researcher at CEOS/PP - Centro de Estudos Organizacionais e Sociais do Politécnico do Porto. He is the editor-in-chief of the International Journal of Marketing, Communication and New Media and the Web of Science Journal. He has published articles in scientific journals indexed by SCOPUS and Web of Science, papers in the proceedings of international scientific conferences, and chapters in technical and scientific books. He has more than two hundred technical production items. Participated in the ERASMUS+ program for teachers. He has supervised master's theses in Economics, Management, and Communication Sciences. He has received 2 awards and/or honours. Works in the areas of Management and Marketing. He has interacted with collaborators in co-authoring scientific papers in his professional activities. The most frequent terms in his curriculum contextualising her scientific, technological, and artistic-cultural output are Marketing, Communication, Management, and Technology.

Marco Lamas, ISLA - Polytechnic Institute of Management and Technology | CEOS.PP, Polytechnic of Porto/ISCAP, Portugal

Post-Doc in Education (Entrepreneurship) from Porto University, PhD in Education (Entrepreneurship) from Santiago de Compostela University and a Degree in International Relations and Cooperation from Fernando Pessoa University. He is a Senior Professor at ISLA - Instituto Politécnico de Gestão e Tecnologia (ISLA-IPGT), where he leads the Business and Innovation LAB (BIL) and is the Director of the Master's Degree in Management, and the Director of the Postgraduate course in Entrepreneurship: Tech Startups, and Visiting Senior Professor at ISCAP -P.Porto (Instituto Politécnico do Porto), where he is the coordinator of the Postgraduate course in Business Creation and Development. As a researcher, he is a member of the Centre for Intercultural Studies (CEI) and the Centre for Organizational and Social Studies of the Polytechnic of Porto (CEOS.PP), both of which are part of ISCAP of Porto, as well as the Research Centre of ISLA-IPGT, being the Management Unit Coordinator. He is a member of the editorial board of the scientific journal MiR - Management in Review (https://managementinreview.org/). He regularly participates in international scientific conferences, presents papers, and is a member of scientific committees. He has supervised Master's degree work and served on juries for Master's and PhD exams. He is an editor and reviewer for scientific journals. He is a founding member of the international project SHINE - Scaling Higher Education Innovation for Europe (https://shine-project.eu/) and Advisor of the Board of AI for Africa (https://aifat.org/). He is recognized as an EntreComp Practitioner by EntreCompEurope, a project co-funded by the COSME program of the European Union and Early Warning Europe Mentor. He is certified as a Senior Marketer specialist by APPM - The Portuguese Association of Marketing Professionals. He is a certified business coach by the European Coaching Association (ECA), mentor, management consultant and certified trainer (IEFP and CCPFC) in Entrepreneurship and Management. He is a certified trainer of trainers and teachers (Entrepreneurship). He participates regularly as a speaker in seminars and conferences and as a jury member in idea competitions.

He is a member of the editorial board of the scientific journal MiR—Management in Review (https://managementinreview.org/). He regularly participates in international scientific conferences, presents papers, and serves on scientific committees. He has supervised Master's theses and served on juries for master's and doctoral exams. He is also an editor and reviewer for scientific journals. He is a founding member of the international project SHINE—Scaling Higher Education Innovation for Europe.

Lara Mendes Bacalhau, Polytechnic Institute of Coimbra, Coimbra Business School; CEOS.PP, ISCAP, Polytechnic of Porto, Portugal

Lara Sofia Mendes Bacalhau holds a PhD in Management - Specialization in Marketing and Strategy from the Faculty of Economics of the University of Porto (FEP-UP), where she also completed a Master's degree in Data Analysis and Decision Support Systems. This master's degree allowed her to combine her previous degrees, a Bachelor's degree in Mathematics - Teaching Branch of the Faculty of Science and Technology of the University of Coimbra and a Bachelor's degree in Business Management and a degree in Accounting and Auditing - via Business Management at the Coimbra Higher Institute of Accounting and Administration of the Polytechnic Institute of Coimbra (ISCAC | Coimbra Business School - IPC). She has complementary training, including an MBA in Digital Marketing, a Postgraduate Diploma in Information Technology and Multimedia Communication, and a Training Course for Trainers to Obtain Specialization in Gender Equality.

As a lecturer at ISCAC since 2003, she has taught in the areas of marketing, business management, accounting, and taxation. In addition, she is also a lecturer/trainer at the Viseu School of Technology and Management of the Polytechnic Institute of Viseu (ESTGV-IPV), Coimbra Business School Executive, Institute for Employment and Vocational Training (IEFP), and ISLA Santarém. This teaching experience has led her to teach various undergraduate, master's, postgraduate and short courses.

In addition to teaching, she was a member of the Direction of the Marketing and International Business Bachelor Degree (2013-April 2021) and is currently the director of this course. She is also a member of the Direction of the corresponding Master's Degree (2020-present). She was co-coordinator of the Preparation Workshops for the Certified Accountants Bar Exam (2016-2022).

She is a researcher in Marketing (Branding, Digital Marketing, Social Media Marketing, E-commerce, and Relationship Marketing) and Business Management. She participates in national and international research projects. She is a peer reviewer and co-author of scientific publications in conference proceedings, book chapters, and journals.

She is also a Certified Accountant.

Ana Reyes, Universidad Rey Juan Carlos

PhD in Business Economics from Rey Juan Carlos University. Post-doctoral research stays at Universidade Portucalense (Portugal) and Harvard Business School (USA). I attained a Master's degree in Senior Management after studying at the Rey Juan Carlos University (Spain, Madrid). I am a professor at the Department of Business Economics, and I am a lecturer at the Faculty of Social Science and Law of Madrid. I specialise in Sustainable Business, Digital Marketing, Social Networks and Tourism. My research is focused on Digital Marketing, Neuromarketing, Search Engines, Technology Adoption, Mobile Applications and Sustainable Business. I have published articles indexed in Web of Sciences (JCR) and Scopus rankings, among others. I have published a chapter in INJUVE and AAP Publishers. I have been a Reviewer for Journals indexed in the Web of Sciences Ranking (JCR) in Editorials like Emerald, Inderscience or MDPI. I have also been Reviewer for internationals congresses such as Tourism & Management Studies International Conference (Algarve, Portugal), III International Conference on Economic and Business Management (FEBM) (2018) (Hohhot, China).

José Duarte Santos, CEOS.PP, Polytechnic of Porto/ISCAP, Portugal

He has a PhD in Management and Administration, a Master's in Marketing and a degree in Business Sciences. He holds the title of Specialist in Marketing and Advertising, following Decree-Law no. 206/2009 of 31 August. From 1987 to 2002, he worked in various commercial, marketing, and management roles for companies in the information technology sector. From 2003 to 2018, he worked as a management and marketing consultant. Since 1999, he has been a lecturer in higher education in management and marketing. His main areas of interest are strategic marketing and digital marketing strategies.

Downloads

Published

2024-12-31

How to Cite

Remondes, J., Lamas, M., Bacalhau, L. M., Reyes-Menendez, A., & Santos, J. D. (2024). EDITORIAL: MARKETING TRENDS AND SUSTAINABLE DEVELOPMENT. Management in Review, 2(1), 1–2. https://doi.org/10.61282/mir.v2i1.17

Issue

Vol. 2 No. 1 (2024): Special Issue on Marketing Trends and Sustainable Development

Section

Artigos

License

Copyright (c) 2025 Jorge Remondes, Marco Lamas, Lara Mendes Bacalhau, Ana Reyes, José Duarte Santos

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License (CC BY-NC 4.0) which permits unrestricted use, distribution, and reproduction in any medium for non-commercial use provided the original author and source are credited.